Dr. Martens celebrate new Chelmsford store with a host of exciting in-store activity.
Chelmsford’s very own RAT BOY will headline the launch of the new Dr. Martens store on the 20th September.
Launching six new stores across the U.K. and Ireland, Dr. Martens are thrilled to announce the opening of their new store in Chelmsford on the 15th September. Situated on Bond Street, the brand invites consumers and press to celebrate their new home with a special in-store gig from Chelmsford’s cheekiest chappy RAT BOY with support provided by special guests on the 20th September.
RAT BOY’s music and visual presentation is innately inspired by street culture and fashion so it’s fitting that he will also design exclusive artwork to feature in-store.
Dr. Martens has always been a brand adopted and subverted by musicians, youth cultures and tribes. Dr. Martens Chelmsford will reflect the brands rich history and offer further community based events and meet-ups in the following weeks by working with a range of diverse individuals from the local community.