Bravissimo Chelmsford

The company that is dedicated to supporting and celebrating big boobed women opens its doors on Thursday 6th July following demand from customers who live in the area. The company is bringing a brand new concept store to the exciting Bond Street development in the town centre.

The 2,800 sq2 ft outlet will be the 28th UK store to be opened by Bravissimo since it frst started operating 22 years ago from founder and chief executive Sarah Tremellen’s front room.

Designed to put Bravissimo’s customers at the heart of the in-store experience, the new shop will showcase customers’ experiences through the display of photos, testimonials and more. Each changing room has been named after one of Bravissimo’s customers and there is an inspirational quote from them included within it.

Bravissimo Founder and Chief Executive, Sarah Tremellen, said: “When I started the company 22 years ago, the aim was to provide an environment for big boobed women to feel good about themselves. There’s a real sense of fun and community in our brand so we wanted to design our new store to reflect this and to create an inclusive, confdent-boosting and fun shopping experience.

“Our customers in Essex have been asking us to open a shop near them for a while and we’re thrilled to be able to fnally grant their wishes. We’re looking forward to welcoming every one of them in to see us in our new home, it’s a great location and we can’t wait to see all our customers – both old and new.”

Bravissimo estimates that as many as 80% of women wear the wrong bra size, and that 40% of women should be wearing a D cup or above. The most common mistake that women make is to wear a bra that is too big in the back and too small in the cup.

Bravissimo’s new Chelmsford store will open its doors on 6th July offering an uplifting ftting service and Bravissimo’s full collection of lingerie, bra-sized swimwear and unique clothing range designed to ft and flatter big boobed women.

For more information on Bravissimo visit: www.bravissimo.com